How to properly clarify tasks at hand – and produce more meaningful results.

What’s a brief (e.g., a project assignment) really about? What should one actually be paying attention to? What’s essential for successfully solving the client’s challenges? What’s needed for creating constructive, motivated work on the project?

In this seminar, we’ll pragmatically learn – through examples and practice – how to properly understand briefs. Agencies and companies that use my methods to uncover the true business purpose of their briefs experience more efficiency, motivation, success and meaning in their projects. They recognize new opportunities to sustainably increase their client’s growth and success – and thereby also their own. The result is stronger, deeper, more significant partnerships between agencies/companies and their clients.

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